Archive for February, 2015
Beauty and Spa Marketing Solutions. These are tried and tested and proven steps that you as a Salon Owner came make in your Salon Today. These will increase your Profits only if you act. These can be adapted to suit your Salons requirements.
- Have a look at the treatments you have in your salon, take one of them, perhaps one of the older ones, give it to the client, but let her see you doing this. Put it in her hair and let her take the rest home. Using your product that is not selling is no great loss to you and it shows that you do care about your client. (This does work well and encourages them to buy from you in the future).
- You can give them a hand massage whilst they are having their shampoo done at the basin (if you have an apprentice let her do it, (this is a unique feature, no- one else does this). I used to find that the clients loved having this done, being pampered and treated like royalty is how they want to feel. As soon as they leave your Salon they will be letting their friends know of your wonderful service.
- Have one of your good selling retail product of the week, use it on her (get your staff to explain the benefits) then the client decide, this is a subtle way of up-selling, (you will know which clients will be able to afford this and which ones will not).
- Offer them two treatments for the price of one. Let them have one in the salon and let them take the other one home (this will ultimately sell more treatments and will get your clients to think of managing their hair at home).They will then get into the habit of buying from you in the future.
Beauty and Spa Marketing Solutions As you can see these are not really going to cost you much, adapt these ideas to suit your Salons needs.
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Business Ideas for Hair and Beauty Salons.I know the subject line may sound strange to you but believe me your customers are waiting for you to contact them. It is up to you if you want to grab the opportunity and have them walk into your salon.
You have built your business ground up and now you keep too busy cutting and styling that you do not have time to meet each and every client of yours.
But does your work end as soon as your client leaves your salon
No, not really!
Salon Business Trick #1: Follow Up With Your Client Regularly!
Business Ideas for Hair and Beauty Salons. Once your client gets the job done and goes out, she will probably forget you. Well, not literally but you’ve heard the saying “Out of sight, out of mind.”
So, what should you do
If you want your customers to remember you, you need to Send constant follow ups. Statistics show that you stand a better chance of a customer returning to you after an email follow-up than without!
Business Ideas for Hair and Beauty Salons
Salon Newsletters are a great way to keep in touch with your audience even when they don’t really need you.
Sending regular newsletters shows that you are more Than just a hair salon – you are a brand and you are professional this sets you apart from your competition instantly.
When you send out a salon newsletter, you can not only Inform your customers about your Salon but also share your latest offers and promotions to them. That will entice them to come back to you sooner than later.