Archive for the ‘Beauty Salon Marketing’ Category

Day Spa Salon Marketing

Thursday, March 12th, 2015

Women smiling ready for beauty salon

Day Spa Salon business is gaining a considerable strength in today’s business world. In order to maintain this reputation, a good marketing policy is needed to sustain the effective functioning of a salon business. Many salon operators still avoid applying a good marketing strategy to their businesses due to increased expenses. This is, however a wrong approach as marketing strategy is the backbone of every business.

For salon operators, Day Spa salon marketing plan holds a great importance because it can increase the revenue of a salon as well as the customer base for the business. The first step in this direction is to keep track of your customers by forming a list. This will help in determining the potential clients of your business.

Secondly, you can offer discount to new customers by issuing discounted coupons to increase their satisfaction level. This will help in bringing them back to your salon. Always remember that these are the first stages of a much lengthier process so keep a hold on yourself and stick to the plan.

Another great way to market your salon Day Spa business is to apply the technique of sales promotion. It includes free samples of products and coupons as well as many other applications. To make a salon business more prominent you can apply this technique by offering free services and product samples to new clients.

All these efforts will guarantee in bringing more potential clients to your salon through word of mouth promotion. People will tell their friends and relatives about the services you offer, so make sure you include quality as the key element in your services. This strategy can be followed by a series of effective advertising campaigns such as direct mail, email marketing and newspaper advertisements.

Using online media can also be an effective way for Day Spa salon marketing. Through emails you can create a great level of awareness about your salon business. A great number of people work online so this technique will help in bringing their attention towards your business.

Electronic media is another way through which you can apply your marketing strategy. It is a great channel of communication and has a greater penetrating power than any other channel. Television ads can be a good source of marketing if you have a sufficient budget.

There are hundreds of other ways to market your salon business. Just make sure you have a good marketing strategy for it and the plan will start rolling towards success. Day Spa Marketing can be easily achieved.

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Beauty and Spa Marketing Solutions: Four Easy Steps To Grow Your Salon and Motivate Your Staff

Thursday, February 26th, 2015

Salon Marketing can be fun

Beauty and Spa Marketing Solutions. These are tried and tested and proven steps that you as a Salon Owner came make in your Salon Today. These will increase your Profits only if you act. These can be adapted to suit your Salons requirements.

  • Have a look at the treatments you have in your salon, take one of them, perhaps one of the older ones, give it to the client, but let her see you doing this. Put it in her hair and let her take the rest home. Using your product that is not selling is no great loss to you and it shows that you do care about your client. (This does work well and encourages them to buy from you in the future).
  • You can give them a hand massage whilst they are having their shampoo done at the basin (if you have an apprentice let her do it, (this is a unique feature, no- one else does this). I used to find that the clients loved having this done, being pampered and treated like royalty is how they want to feel. As soon as they leave your Salon they will be letting their friends know of your wonderful service.
  • Have one of your good selling retail product of the week, use it on her (get your staff to explain the benefits) then the client decide, this is a subtle way of up-selling, (you will know which clients will be able to afford this and which ones will not).
  • Offer them two treatments for the price of one. Let them have one in the salon and let them take the other one home (this will ultimately sell more treatments and will get your clients to think of managing their hair at home).They will then get into the habit of buying from you in the future.

Beauty and Spa Marketing Solutions As you can see these are not really going to cost you much, adapt these ideas to suit your Salons needs.

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Business Ideas for Hair and Beauty Salons : Your Customers Are Waiting For You to Reach Out

Thursday, February 26th, 2015

Blonde cut

Business Ideas for Hair and Beauty Salons.I know the subject line may sound strange to you but believe me your customers are waiting for you to contact them. It is up to you if you want to grab the opportunity and have them walk into your salon.

You have built your business ground up and now you keep too busy cutting and styling that you do not have time to meet each and every client of yours.

But does your work end as soon as your client leaves your salon

No, not really!

Salon Business Trick #1: Follow Up With Your Client Regularly!

Business Ideas for Hair and Beauty Salons. Once your client gets the job done and goes out, she will probably forget you. Well, not literally but you’ve heard the saying “Out of sight, out of mind.”

So, what should you do

If you want your customers to remember you, you need to Send constant follow ups. Statistics show that you stand a better chance of a customer returning to you after an email follow-up than without!

Business Ideas for Hair and Beauty Salons

Salon Newsletters are a great way to keep in touch with your audience even when they don’t really need you.

Sending regular newsletters shows that you are more Than just a hair salon – you are a brand and you are professional this sets you apart from your competition instantly.

When you send out a salon newsletter, you can not only Inform your customers about your Salon but also share your latest offers and promotions to them. That will entice them to come back to you sooner than later.

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Salon Marketing can Generate More Profit

Tuesday, January 28th, 2014

Though Salon Marketing is sometimes difficult to find the time to spend on, It is said that it costs a firm 6 times more to get a new customer through Salon Marketing ideas than to retain one.

So losing existing customers can be a bad omen for any business. On the other hand, retaining existing customers and driving in more is effective for any business in terms of profitability and brand awareness.

This can be done by adopting various Salon Marketing Ideas in advertising strategies. Salons can generate more sales and build referrals by advertising to keep their existing customers happy and informed, it is important to keep them updated about new products/services. Keeping clientele up-to-date about new as well as upcoming products/services.

You can do so by sending newsletters, emails, text messages, sending skin or hair care tips etc. Through such Salon Marketing Ideas using advertising strategies, you can build close contact with your customers. Use of Internet is another salon advertising strategy that is more of a cost effective strategy.

Salon Marketing ideas can be fun

Salon Marketing

By posting free ads and spreading awareness about your salon, there is a great chance that you will drive in more customers. If your target audience is youth, you can capture a great market through social networking websites. Salon Marketing ideas can be utilized in Twitter, Facebook, MySpace and your own official website, you can keep your customers updated by letting them know about your happenings, special events, discounts, offers etc.

If you have enough budget available to be spent on Salon Marketing advertising, then you can advertise about your salon using print or electronic media such as TV’s, radio, newspaper, magazines etc.

People utilize their time reading newspapers and magazines while traveling or waiting for a bus so having placed a small attractive ad in the local newspaper or magazine will promote brand awareness. Distribute flyers around your salon or in public parks, restaurants, cafes etc to gain more exposure.

Another way of advertising and promoting your salon is through the use of Search Engine Optimization (SEO).

Using Salon Marketing Ideas is helpful in increasing the number of customers that visit your website and improve your rankings in the search engines. So you have more chances to appear on major search engines such as Google or Yahoo. One can also make use of billboards in order to increase awareness. Just be clear of placing the billboards at a place where you can easily find your target audience to be around.

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Your staff can be selling machines without even trying

Sunday, December 29th, 2013

Salon Marketing Secrets

How to fully embrace the ‘art’ of seeing endless opportunities with your clients to ensure they will return and spend more in your Hair and Beauty/Spa salon without even realising it.

How easy it really can be by advising your clients on the benefits. Increasing the value of each client

Every Salon that opens its doors each morning and receives clients has mountains of “Hidden gold” that just needs to be “mined”.

What is obvious though is that the majority of salon owners do not seem to know how to extract that gold. The answer, therefore, is to learn the techniques listed below and to make sure that all staff members are fully trained in their use and that these techniques are used daily.

Let me explain further: Every client that walks through your doors and sits before you is your “Captive Audience” and has already agreed to open their purse or wallet and buy services from you.

They are there because they want to be there, and willing and ready to spend whatever it takes to get that “Makeover” whether it is hair, face or body. They know the “need” that made them step inside your door is going to be fulfilled. They probably feel relaxed, happy and are looking forward to the enjoyment of the end result.

Whilst you have the client in that mood, how difficult is it going to be to sell them items that you know they will have a future need for? This concept is not pressure selling, it is providing high quality service, good advice, and is being helpful.

Would they get this at a supermarket or a bargain basement store? I think not. This method gives you a chance to “Set yourself apart” and is called “Looking after your client” after all they have agreed to open their purses and wallets. All you have to do is carefully mine the gold.

Salon Marketing Ideas

So how do you “mine” that gold? Involve your client by making sure that you and your staff consistently bring the client into the conversation. You must explain the process: what products are being used on them and why that particular product was chosen. Also, let them have a closer look so they can touch, feel, and smell and read anything on the packaging they want thus promoting it in a very subtle way.

For example, if styling hair, the client should be told about and shown shampoo and conditioner (have bottles for the client to view when he/she comes back to the chair after being at the basin), styling lotion, wax, or hair spray that can be purchased after your client’s appointment.

If you look at the list, everyone uses shampoo, conditioner, styling lotion, hair spray, waxes, etc. All these products are available in the supermarket in generic form…nothing too fancy or extravagant.

However, make mention that the products you are selling can ONLY be purchased from a professional salon, which implies higher quality and exclusivity. People love to show off what most people cannot buy and will pay a good amount to do so! Why give big business any more money when you can offer a superior product to your returning customers?

This is not a hit or a miss process. This procedure should be followed with every client, every time they come into your salon. It makes them feel like you are a caring salon; and although it may seem subtle, it does bring results. You, the salon owner, need to make this a policy or risk leaving vast amounts of money on the table. At a risk of repeating myself, why risk losing customers to big business or another salon when you can keep them coming back for more by implementing these procedures.

What would happen if you could increase the amount of money coming in from your client’s purse or wallet by an extra $30 or $40 for each appointment? I’ll let you do the math!

One more thing, don’t forget to get your staff to document any purchases made onto the client’s card (is card a salon term or would record or file be more appropriate? Will let you decide that one), so it can be brought up for discussion on the next visit.

For example, the next time one of your regulars comes in you can be ready and say “Oh Mary, I see you bought, shampoo and conditioner last time, how have you found them, because your hair has never been in better condition”.

This is once more complimenting Mary on her decision to buy the products, telling her the results have been worth it, thus feeding her pride, and also subtly telling Mary that she needs to purchase more in order to keep her hair looking as good as it does. After this, do you think Mary will revert back to buying the shampoo and conditioner from the supermarket? I don’t think so!

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