Archive for the ‘Hair Salon Marketing’ Category
Business Ideas for Hair and Beauty Salons.I know the subject line may sound strange to you but believe me your customers are waiting for you to contact them. It is up to you if you want to grab the opportunity and have them walk into your salon.
You have built your business ground up and now you keep too busy cutting and styling that you do not have time to meet each and every client of yours.
But does your work end as soon as your client leaves your salon
No, not really!
Salon Business Trick #1: Follow Up With Your Client Regularly!
Business Ideas for Hair and Beauty Salons. Once your client gets the job done and goes out, she will probably forget you. Well, not literally but you’ve heard the saying “Out of sight, out of mind.”
So, what should you do
If you want your customers to remember you, you need to Send constant follow ups. Statistics show that you stand a better chance of a customer returning to you after an email follow-up than without!
Business Ideas for Hair and Beauty Salons
Salon Newsletters are a great way to keep in touch with your audience even when they don’t really need you.
Sending regular newsletters shows that you are more Than just a hair salon – you are a brand and you are professional this sets you apart from your competition instantly.
When you send out a salon newsletter, you can not only Inform your customers about your Salon but also share your latest offers and promotions to them. That will entice them to come back to you sooner than later.
Though Salon Marketing is sometimes difficult to find the time to spend on, It is said that it costs a firm 6 times more to get a new customer through Salon Marketing ideas than to retain one.
So losing existing customers can be a bad omen for any business. On the other hand, retaining existing customers and driving in more is effective for any business in terms of profitability and brand awareness.
This can be done by adopting various Salon Marketing Ideas in advertising strategies. Salons can generate more sales and build referrals by advertising to keep their existing customers happy and informed, it is important to keep them updated about new products/services. Keeping clientele up-to-date about new as well as upcoming products/services.
You can do so by sending newsletters, emails, text messages, sending skin or hair care tips etc. Through such Salon Marketing Ideas using advertising strategies, you can build close contact with your customers. Use of Internet is another salon advertising strategy that is more of a cost effective strategy.
Salon Marketing ideas can be fun
By posting free ads and spreading awareness about your salon, there is a great chance that you will drive in more customers. If your target audience is youth, you can capture a great market through social networking websites. Salon Marketing ideas can be utilized in Twitter, Facebook, MySpace and your own official website, you can keep your customers updated by letting them know about your happenings, special events, discounts, offers etc.
If you have enough budget available to be spent on Salon Marketing advertising, then you can advertise about your salon using print or electronic media such as TV’s, radio, newspaper, magazines etc.
People utilize their time reading newspapers and magazines while traveling or waiting for a bus so having placed a small attractive ad in the local newspaper or magazine will promote brand awareness. Distribute flyers around your salon or in public parks, restaurants, cafes etc to gain more exposure.
Another way of advertising and promoting your salon is through the use of Search Engine Optimization (SEO).
Using Salon Marketing Ideas is helpful in increasing the number of customers that visit your website and improve your rankings in the search engines. So you have more chances to appear on major search engines such as Google or Yahoo. One can also make use of billboards in order to increase awareness. Just be clear of placing the billboards at a place where you can easily find your target audience to be around.
How To get more clients All Year Round without much effort with simple
Hair Salon Marketing Strategies
HOW?? That is what you saying right? Easy!
A Simple Referral program!
Now I can just hear a gasp from many of you –
Many of you will think “Fantastic, show me how, I think that is one great idea for my Hair or Spa salon”
Then others will think “A referral Program, Man do they want to send me broke? Far, Far too costly!” and will dismiss the idea, and never read on.
Sad but true!
What is also true is that a referral program is not costly, and can make you heaps of money with this simple Hair Salon Marketing Strategy!
Look last night, I paid my staff overtime and sent out for some Chinese, Ribs, plus plenty of Chocolate bars for dessert, and asked them to come up with an extremely affordable, cost effective best ever Referral Program.
Results = An Effective, easy to implement programme, that you can even get your junior to implement for you if you are so busy!
What did they come up with and how does it work?
Firstly, you use your own clients.
The idea is simply using your business cards
- On the front Referral Program
- Your logo and usual information
- Back of card.
- Existing client name
- New client
- Date booked
Your clients will be given 5 of these referral business cards to pass out to their friends, work mates or family. Hair Salon Marketing Strategies do not cost the earth at www.salonmarketingstarterkit.com
In return for recommending their friends etc., the client will get either a FREE service from your salon worth XYZ or a HUGE discount to make it worthwhile for them to tell others about you. Remember one thing – MONEY TALKS!
I am in Favour of offering a huge discount – you keep enough to cover the cost of the product for service you have chosen to discount
Evergreen clients returning sounds too good to be true-It’s not hard and I used this in my own Salons and it brought great rewards
For Example, let’s say you offer $60 off their next service, say that includes having colour work, cut etc. Now the colour has only really cost you say $5 – $10 at the very most plus your labour.
If in beauty it could be $XYZ off a deluxe facial
You have all heard the term; ‘think out of the box’ this is what you need to do with this one.
It works amazingly well.