Archive for the ‘Marketing A Salon’ Category

Email List Resolution 2015

Sunday, March 22nd, 2015

Salon Marketing: Business Shaking Hands

Resolution #3: Make a Terrific Email Listing

How are your New Year’s Resolutions Going, have a look at the list you made at the beginning of the year and see if you are on track.

If you are not do not worry you can start NOW.

Salons in 2013/14 that began advertising and marketing to their clients thru electronic mail observed that it enhanced their profits (at times pretty considerably).

In the event you really do not know the way to make an incredible client electronic mail record – you need to master. Normally, you’re losing profits each and every month. You may use our newsletters that were developed by http://www.expertsalonmarketing.com that should explode your salon sales if made use of accurately.,

Using Emails in Salons can be affordable and effective way of reaching out to your clients.
Let’s face it you can reach out through their smart phones without even realizing it.

Why not start today, get clients email addresses and the mobile phone numbers.

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Day Spa Salon Marketing

Thursday, March 12th, 2015

Women smiling ready for beauty salon

Day Spa Salon business is gaining a considerable strength in today’s business world. In order to maintain this reputation, a good marketing policy is needed to sustain the effective functioning of a salon business. Many salon operators still avoid applying a good marketing strategy to their businesses due to increased expenses. This is, however a wrong approach as marketing strategy is the backbone of every business.

For salon operators, Day Spa salon marketing plan holds a great importance because it can increase the revenue of a salon as well as the customer base for the business. The first step in this direction is to keep track of your customers by forming a list. This will help in determining the potential clients of your business.

Secondly, you can offer discount to new customers by issuing discounted coupons to increase their satisfaction level. This will help in bringing them back to your salon. Always remember that these are the first stages of a much lengthier process so keep a hold on yourself and stick to the plan.

Another great way to market your salon Day Spa business is to apply the technique of sales promotion. It includes free samples of products and coupons as well as many other applications. To make a salon business more prominent you can apply this technique by offering free services and product samples to new clients.

All these efforts will guarantee in bringing more potential clients to your salon through word of mouth promotion. People will tell their friends and relatives about the services you offer, so make sure you include quality as the key element in your services. This strategy can be followed by a series of effective advertising campaigns such as direct mail, email marketing and newspaper advertisements.

Using online media can also be an effective way for Day Spa salon marketing. Through emails you can create a great level of awareness about your salon business. A great number of people work online so this technique will help in bringing their attention towards your business.

Electronic media is another way through which you can apply your marketing strategy. It is a great channel of communication and has a greater penetrating power than any other channel. Television ads can be a good source of marketing if you have a sufficient budget.

There are hundreds of other ways to market your salon business. Just make sure you have a good marketing strategy for it and the plan will start rolling towards success. Day Spa Marketing can be easily achieved.

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Beauty and Spa Marketing Solutions: Four Easy Steps To Grow Your Salon and Motivate Your Staff

Thursday, February 26th, 2015

Salon Marketing can be fun

Beauty and Spa Marketing Solutions. These are tried and tested and proven steps that you as a Salon Owner came make in your Salon Today. These will increase your Profits only if you act. These can be adapted to suit your Salons requirements.

  • Have a look at the treatments you have in your salon, take one of them, perhaps one of the older ones, give it to the client, but let her see you doing this. Put it in her hair and let her take the rest home. Using your product that is not selling is no great loss to you and it shows that you do care about your client. (This does work well and encourages them to buy from you in the future).
  • You can give them a hand massage whilst they are having their shampoo done at the basin (if you have an apprentice let her do it, (this is a unique feature, no- one else does this). I used to find that the clients loved having this done, being pampered and treated like royalty is how they want to feel. As soon as they leave your Salon they will be letting their friends know of your wonderful service.
  • Have one of your good selling retail product of the week, use it on her (get your staff to explain the benefits) then the client decide, this is a subtle way of up-selling, (you will know which clients will be able to afford this and which ones will not).
  • Offer them two treatments for the price of one. Let them have one in the salon and let them take the other one home (this will ultimately sell more treatments and will get your clients to think of managing their hair at home).They will then get into the habit of buying from you in the future.

Beauty and Spa Marketing Solutions As you can see these are not really going to cost you much, adapt these ideas to suit your Salons needs.

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