Archive for the ‘Salon Marketing Ideas’ Category
As a Hairdresser you firstly need to find out about your applicants personality and using the question and being creative with your interviewing techniques should weed out the good from the bad and the ugly.
You can have a magnetic personality sitting in front of you but they are not always the ‘best’ Hairdresser at their craft but their personality will draw clients in.
Alternatively you can have the absolute crème of the crop Hairdresser sitting in front of you in terms of ability as a stylist however, appears to have absolutely no personality. It’s a balancing act. Always remember that nerves come into play at a time like this and often a true personality does not shine through.
Style of Interview
There are Four Main Styles of interviewing and we will go through two of them in this Report.
This style is so different as the current employees interview the candidate.
They approach the applicant as a friend and future co-worker, trying to bring out their true personality.
Some people are very effective at putting on an “interview face” and may seem like the perfect fit when interviewed by a solon manager or owner, but end up being not so nice, so an interview with potential co-workers could possibly bring out the true personality.
One of the most important things of an interview like this is to make this feel like a friendly discussion between future co-workers and Hairdressers and not an actual interview.
Handled properly, this tactic gets the applicant to relax enough to reveal character traits that may otherwise be unseen.
To do justice to this style of interview you need to create a team of several members, each with a different interviewing style. There is also a panel leader.
The team then interviews the applicant as a group, freely asking questions from a list.
By answering various questions, if the applicant is obviously not the right fit, the Panel leader should cut the interview short to save the team’s time.
After the interview, the panel then have an open discussion and each gives their feedback about each applicant, and comes to a consensus of opinion regarding one person, who then would be the successful applicant.
This style is needs the panel to meet before hand to formulate the questions, each have a copy of each applicants resume and a thorough knowledge of the job that the Hairdresser applicant is applying for.
A fairly lengthy and time consuming process, however, the chosen applicant should be a good fit for the position on hand.
Many say you must be fully aware of the candidate’s body language in answering certain questions.
Four Tell Tale Signs of a Liar as said to be as follows –
(1) Hand touching
(2) Face Touching
(3) Crossed Arms
(4) Leaning away
These are said to come from non verbal cues given by the subconscious, and according to the research done by North Eastern University, if all 4 are done together, then the person is very dishonest.
No two interviews will go the same as people are so different which makes life interesting.
Interviewing is an ‘art’ like everything else in life and the more you do, the better you will become at them.
But there is one important thing that we need to do to make sure that we perform at our level best and that is –
We must look at ourselves also, and make sure we do not interview with a bias, so take some time, now and be really critical of you and answer the following questions.
Am I impartial
Do I have preconceived opinions of staff members
Am I consistent with my interviews
Am I doing all the talking
Am I sending the ‘right message’ to the candidate about your Salon
Am I keeping control of the interview or are they
Am I giving this candidate my full attention
Am I in the right environment for this interview
Taking on any staff member is always a risk and you will perhaps need to walk away sometimes if the Hairdresser you are interviewing does not feel right for your Salon.
Business Ideas for Hair and Beauty Salons.I know the subject line may sound strange to you but believe me your customers are waiting for you to contact them. It is up to you if you want to grab the opportunity and have them walk into your salon.
You have built your business ground up and now you keep too busy cutting and styling that you do not have time to meet each and every client of yours.
But does your work end as soon as your client leaves your salon
No, not really!
Salon Business Trick #1: Follow Up With Your Client Regularly!
Business Ideas for Hair and Beauty Salons. Once your client gets the job done and goes out, she will probably forget you. Well, not literally but you’ve heard the saying “Out of sight, out of mind.”
So, what should you do
If you want your customers to remember you, you need to Send constant follow ups. Statistics show that you stand a better chance of a customer returning to you after an email follow-up than without!
Business Ideas for Hair and Beauty Salons
Salon Newsletters are a great way to keep in touch with your audience even when they don’t really need you.
Sending regular newsletters shows that you are more Than just a hair salon – you are a brand and you are professional this sets you apart from your competition instantly.
When you send out a salon newsletter, you can not only Inform your customers about your Salon but also share your latest offers and promotions to them. That will entice them to come back to you sooner than later.
Salon Marketing Ideas
You can do many things to bring in customers with your salon marketing ideas with 99.9% of them happy. However, there is always that one client, who stops are nothing and complains.
BEFORE YOU DO ONE MORE PIECE OF SALON MARKETING, YOU NEED TO FIRE THAT CLIENT!
Does any of this sound familiar to you?
She is late for every appointment, no call to tell you so, even though she does have a mobile.
She is cranky, because she is late, not late for you, but the appointments that comes next. (Is this our fault??)
She now complains about the text messages she received about the fantastic offers available
during the month, and then at the same time now goes into the emails she has had.
It never dawns on her that she could read them and see she has control over what she has in her inbox and UNSUBSCRIBE! After all she did agree to receive them in the first place.
Then she goes for it- she continues to complain that the shampoo gives her an itchy scalp, even though you change this every-time she comes in.
Next tells us she can’t afford our ‘new prices’, which we haven’t put up for ages (another mistake).
The haircut was not up to normal standard and so once again you placate’ this woman, we do this because we are taught that the customer is always right-WRONG!
Have you ever sat down and asked yourself ‘Why’ she keeps coming back for more?
Well it is because this woman is a Master; yes a Master act at getting things for nothing! She would even complain that the food served at the Queens garden party was crap!
If your salon was that bad, she wouldn’t come back time after time, after time!
All part of the act, that starts as whinging, whining and moaning as soon as she hits the deck outside your shop, so she gets free services etc.
Clients like this are no good for your sanity! They bemoan every thing you do, wear you down, and make you jump through hoops, even though you are doing a quality job.
What do you do? Take a deep breath, smile and say
“You have been coming here now for a while and all you do is complaining, we are constantly giving you free services – nothing is right in your eyes.”
You treat this salon with so much disrespect. I don’t want you to come back; you will have to find another salon to do your hair. Our books are now closed to you.