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Re-bookings are Gold in your Salon

Thursday, January 2nd, 2014

Re-Booking are Gold

In discussions with many salon owners, I still find it a mystery that while the client is paying for their makeover and products another appointment is not booked and handed to them on a business card.

This is the best time to get them booked in as they are feeling relaxed and rejuvenated from their makeover.

This is like $$$$$ in the bank…

I have heard all manner of excuses as to why this is not done:

• Don’t want to pressure the client

• The client never remembers the appointment anyway

• Business cards are too expensive

• My staff is hopeless and always forget and don’t have time. (To make more money?)

I won’t go on, because honestly it is a load of BS. It is in that “Minimum attention gets you maximum results” area. Salon Marketing online can be easily done in any Salon.

Your staff all need to be trained to re-book appointments as a matter of course. This should start at the time your client is sitting in the chair and a discussion should take place as to ‘how’ your client can keep their hair in the style they are looking for within a specific time period and agree on that. Then when you get to the counter this will not be an issue.

Salon Marketing Online

Just like discussing and showing your clients the products used on their hair or body, your staff need to be trained into re-booking appointments as part of their job description. Your staff work for you! This is a no brainer.

How easy is it before the money is taken to say “That style should last for 6 weeks. We can fit you in on the Tuesday like today, or would a Thursday be more convenient?” Have the page open at the appropriate date and pencil poised to re-book and then the date and time written on a business card.

It should also be policy to ring the client a couple of days before the next appointment for confirmation or change in case the client finds they cannot attend. It is always a good idea to have a phone number with the booking, as this makes the process so much more efficient.

If you really wanted to reinforce the re-booking and get clients really interested, one trick a Salon I know puts the names of all clients who re-book into a crystal bowl and draws 3 names out every 3 months. Those lucky people get a choice of either 5 free foils or any products with a value of $40. She changes the prizes every 3 months. Her re-booking rate now is almost 100% as a result. Let’s face it you have to be “in” it to “win” it.

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