Archive for the ‘Salon Marketing Template’ Category
Spa Salon Marketing
Generating Profit to Your Spa Salon through Salon Strategies
It is said that it costs a firm 6 times more to get a new customer than to retain one. So losing existing customers can be a bad omen for any business.
On the other hand, retaining existing customers and driving in more is effective for any business in terms of profitability and brand awareness.
For a salon to get more customers and keep their existing customers happy and informed, it is important to keep them updated about new products/services. This can be done by adopting various Spa Salon Marketing strategies.
Salons can generate more sales and build referrals by advertising to keep their existing clientele up-to-date about new as well as upcoming products/services.
They can do so by sending newsletters, emails, text messages, sending skin or hair care tips etc. Through such salon advertising strategy, you can build close contact with your customers.
More Spa Salon Marketing Strategies
Use of Internet is another Spa Salon Marketing strategy that is more of a cost effective strategy. By posting free ads and spreading awareness about your salon, there is a great chance that you will drive in more customers.
If your target audience is youth, you can capture a great market through social networking websites. Through use of Twitter, Facebook, MySpace and your own official website, you can keep your customers updated by letting them know about your happenings, special events, discounts, offers etc.
If you have enough budget available to be spent on salon advertising, then you can advertise about your salon using print or electronic media such as TV’s, radio, newspaper, magazines etc.
People utilize their time reading newspapers and magazines while traveling or waiting for a bus so having placed a small attractive ad in the local newspaper or magazine will promote brand awareness.
Distribute flyers around your salon or in public parks, restaurants, cafes etc to gain more exposure.
Another way of advertising in your Spa Salon and promoting your salon is through the use of Search Engine Optimization (SEO). This is helpful in increasing the number of customers that visit your website and improve your rankings in the search engines. So you have more chances to appear on major search engines such as Google or Yahoo.
One can also make use of billboards in order to increase awareness. Just be clear of placing the billboards at a place where you can easily find your target audience to be around.
Marketing A Salon
This works like Gangbusters. We used to purchase small plastic containers like the small sauce bottles you get in the food malls these days and fill them with small samples.
It’s a really good way of enticing your customers to try something new, without the need of costing too much. You can always try asking your salon rep’s for demo bottles (they can be quite tight on times). Marketing A Salon can be inexpensive if you think ‘out of the box’.
It’s important to track which client has had which new product to try and a good idea to put this into your salon software Pos system as otherwise how will your staff remember?
Alternatively you can discuss with your client the product from the retail stand that you think will go well with their hair and do exactly the same thing. Get them to hold the bottle for you whilst you put this on to see if they are showing any interest.
When the client returns this will be discussed when the client sits in the chair to see and find out her hair responded to the new product line and the rest will be up the stylist to see if the product is a
‘good fit’ for the client.
You will sell more retail this way as the client is not committing herself fully to spending over $50.
‘Re-book and win’ for your staff.
Why not have a competition and put a notice out on the board in the back room. The prize can be cinema tickets (a pair), money but remember it’s really important to know what your staff are motivated by as otherwise it will be a flop.
Each time the clients re-book they go onto the chart out the back room and the winner at the end of the day or week (would be better) get’s the prize.
It is often difficult to keep your apprentices motivated and what really worked in our Salon was to put them on a small incentive scheme.
We gave them extra to be agreed upon at the start, say $10 for up-selling eyebrow waxing or some other service that they could do themselves, agree how many you expect from them at the start of the week.
Make it a fun week and it will get the staff highly motivated and at your next staff meeting you need to bring this up and compare this week with the promotion as opposed to the ‘normal’ weeks without the incentive.
It will be interesting to see the outcome.
Competition among staff can be a good motivation tool as long as it’s done in a fun way and a staff member benefits at the end of the day.
It goes without saying that you will need to know what makes your salon staff tick, are they motivated by money, cinema tickets, time off, you get the idea.
A simple idea is to Market Salon have a $10 note as the prize for selling retail. Keep the ten dollar prize in their sights where they can see this, to remind them of what the challenge is about. A bit like the pass the parcel game we used to play when we were kids.
So every time someone sells retail they can put a hat on or beep a horn, make it a fun thing and whoever ends up with the hat at the end of the day, they get the prize.
What about having the Retail product of the week, you can place this into your newsletter, face book and Twitter and get a buzz going around the salon. You can promote this into your salon in so many different ways.
You can also give the responsibility for this to one of your staff members who will take responsibility for doing this out of your hands, remember to delegate as you cannot do everything! You can also with this have an incentive scheme in place for staff members to up sell to their clients and it’s a ‘win win’ for all.
If you have apprentices or looking to add value to your client’s service, then a simple hand massage works wonders. Whilst there are waiting for the colour to finish off or simply as a way of doing something over and above their normal service this always goes down well. If you have staff that are still training this is a great ‘training tool’ to get them to talk to the clients and it helps build their confidence.
Depending on how your day is progressing there are always I mean always ways of increasing revenue. You can easily do a small promotion on your face book or even mobile promotional offer. You can do a 2 for 1 special on a certain range of products just for ‘today only’.
Spa Salon Marketing
Many Salons I talk to leave their answer machine on all the time-money is being left on the table with countless Salons following this practice-Why…
Getting your telephone to ring is critical to the survival of your business. Many of you spend many dollars on marketing to make this happen, but when it does, your telephone techniques may let you down.
I know for a fact this happens in many salons
• An Answering Machine for any Spa Salon Marketing can take the call telling your caller you are busy and to leave their name and phone number (I would think – why should I, if you are too busy to take my call, then you are too busy to take me on as a client)
• An apprentice without much experience answers the phone and cannot give correct advice when asked (I would think – Wow, if this the best that this salon has to offer, I will keep on ringing until I find someone who can answer my queries)
• A more senior staff member answers the call and rushes the caller. (I would think – This person did not give me the time of day, I think I will take my business elsewhere, I am getting the feeling I am not important)
I agree that the phone can interfere with your client’s service and it’s a double edge sword, if the phone doesn’t ring you are not cutting and earning! You have to find a way to answer that phone, there are digital phones available now and can easily be in any of your rooms in your beauty salon or placed anywhere in your hair salon. Just think about this from a new client or existing client’s perspective.
Spa Salon Marketing Tips
Make sure the answering machine is only used at night, and that a qualified staff member answers the phone every time during business hours. Always get that person to ask the name of the caller immediately, and if the person if not sure of what they want, EXPLORE a little before making the appointment.
Get their Phone No) If the caller is still unsure then suggest you make the booking for XYZ time, and invite them to come in 15 minutes earlier where they can have a cup of tea or coffee and look at some hair styling books if you are a Hair Salon or read about the various kinds of facial or treatments if a beauty salon.
Remember the client is Queen/King from the moment you pick up the phone. The client is not compelled to do business with you. There are many choices available to them. You MUST invest time and interest at this time, stand out from the rest and Treat them like “GOLD”.