Archive for the ‘Spa Salon Marketing’ Category
Spa Salon Marketing
Generating Profit to Your Spa Salon through Salon Strategies
It is said that it costs a firm 6 times more to get a new customer than to retain one. So losing existing customers can be a bad omen for any business.
On the other hand, retaining existing customers and driving in more is effective for any business in terms of profitability and brand awareness.
For a salon to get more customers and keep their existing customers happy and informed, it is important to keep them updated about new products/services. This can be done by adopting various Spa Salon Marketing strategies.
Salons can generate more sales and build referrals by advertising to keep their existing clientele up-to-date about new as well as upcoming products/services.
They can do so by sending newsletters, emails, text messages, sending skin or hair care tips etc. Through such salon advertising strategy, you can build close contact with your customers.
More Spa Salon Marketing Strategies
Use of Internet is another Spa Salon Marketing strategy that is more of a cost effective strategy. By posting free ads and spreading awareness about your salon, there is a great chance that you will drive in more customers.
If your target audience is youth, you can capture a great market through social networking websites. Through use of Twitter, Facebook, MySpace and your own official website, you can keep your customers updated by letting them know about your happenings, special events, discounts, offers etc.
If you have enough budget available to be spent on salon advertising, then you can advertise about your salon using print or electronic media such as TV’s, radio, newspaper, magazines etc.
People utilize their time reading newspapers and magazines while traveling or waiting for a bus so having placed a small attractive ad in the local newspaper or magazine will promote brand awareness.
Distribute flyers around your salon or in public parks, restaurants, cafes etc to gain more exposure.
Another way of advertising in your Spa Salon and promoting your salon is through the use of Search Engine Optimization (SEO). This is helpful in increasing the number of customers that visit your website and improve your rankings in the search engines. So you have more chances to appear on major search engines such as Google or Yahoo.
One can also make use of billboards in order to increase awareness. Just be clear of placing the billboards at a place where you can easily find your target audience to be around.
Spa Salon Marketing
Many Salons I talk to leave their answer machine on all the time-money is being left on the table with countless Salons following this practice-Why…
Getting your telephone to ring is critical to the survival of your business. Many of you spend many dollars on marketing to make this happen, but when it does, your telephone techniques may let you down.
I know for a fact this happens in many salons
• An Answering Machine for any Spa Salon Marketing can take the call telling your caller you are busy and to leave their name and phone number (I would think – why should I, if you are too busy to take my call, then you are too busy to take me on as a client)
• An apprentice without much experience answers the phone and cannot give correct advice when asked (I would think – Wow, if this the best that this salon has to offer, I will keep on ringing until I find someone who can answer my queries)
• A more senior staff member answers the call and rushes the caller. (I would think – This person did not give me the time of day, I think I will take my business elsewhere, I am getting the feeling I am not important)
I agree that the phone can interfere with your client’s service and it’s a double edge sword, if the phone doesn’t ring you are not cutting and earning! You have to find a way to answer that phone, there are digital phones available now and can easily be in any of your rooms in your beauty salon or placed anywhere in your hair salon. Just think about this from a new client or existing client’s perspective.
Spa Salon Marketing Tips
Make sure the answering machine is only used at night, and that a qualified staff member answers the phone every time during business hours. Always get that person to ask the name of the caller immediately, and if the person if not sure of what they want, EXPLORE a little before making the appointment.
Get their Phone No) If the caller is still unsure then suggest you make the booking for XYZ time, and invite them to come in 15 minutes earlier where they can have a cup of tea or coffee and look at some hair styling books if you are a Hair Salon or read about the various kinds of facial or treatments if a beauty salon.
Remember the client is Queen/King from the moment you pick up the phone. The client is not compelled to do business with you. There are many choices available to them. You MUST invest time and interest at this time, stand out from the rest and Treat them like “GOLD”.