Archive for the ‘Salon Marketing Tips’ Category

Email List Resolution 2015

Sunday, March 22nd, 2015

Salon Marketing: Business Shaking Hands

Resolution #3: Make a Terrific Email Listing

How are your New Year’s Resolutions Going, have a look at the list you made at the beginning of the year and see if you are on track.

If you are not do not worry you can start NOW.

Salons in 2013/14 that began advertising and marketing to their clients thru electronic mail observed that it enhanced their profits (at times pretty considerably).

In the event you really do not know the way to make an incredible client electronic mail record – you need to master. Normally, you’re losing profits each and every month. You may use our newsletters that were developed by http://www.expertsalonmarketing.com that should explode your salon sales if made use of accurately.,

Using Emails in Salons can be affordable and effective way of reaching out to your clients.
Let’s face it you can reach out through their smart phones without even realizing it.

Why not start today, get clients email addresses and the mobile phone numbers.

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Hairdresser: Interviewing Part Two

Saturday, March 7th, 2015

business-people-world5

Interviewing Techniques

As a Hairdresser you firstly need to find out about your applicants personality and using the question and being creative with your interviewing techniques should weed out the good from the bad and the ugly.

You can have a magnetic personality sitting in front of you but they are not always the ‘best’ Hairdresser at their craft but their personality will draw clients in.

Alternatively you can have the absolute crème of the crop Hairdresser sitting in front of you in terms of ability as a stylist however, appears to have absolutely no personality. It’s a balancing act. Always remember that nerves come into play at a time like this and often a true personality does not shine through.

Style of Interview

There are Four Main Styles of interviewing and we will go through two of them in this Report.

Friend

This style is so different as the current employees interview the candidate.
They approach the applicant as a friend and future co-worker, trying to bring out their true personality.

Some people are very effective at putting on an “interview face” and may seem like the perfect fit when interviewed by a solon manager or owner, but end up being not so nice, so an interview with potential co-workers could possibly bring out the true personality.

One of the most important things of an interview like this is to make this feel like a friendly discussion between future co-workers and Hairdressers and not an actual interview.

Results

Handled properly, this tactic gets the applicant to relax enough to reveal character traits that may otherwise be unseen.

Panel

To do justice to this style of interview you need to create a team of several members, each with a different interviewing style. There is also a panel leader.

The team then interviews the applicant as a group, freely asking questions from a list.
By answering various questions, if the applicant is obviously not the right fit, the Panel leader should cut the interview short to save the team’s time.

After the interview, the panel then have an open discussion and each gives their feedback about each applicant, and comes to a consensus of opinion regarding one person, who then would be the successful applicant.

This style is needs the panel to meet before hand to formulate the questions, each have a copy of each applicants resume and a thorough knowledge of the job that the Hairdresser applicant is applying for.

Results

A fairly lengthy and time consuming process, however, the chosen applicant should be a good fit for the position on hand.

Body Language

Many say you must be fully aware of the candidate’s body language in answering certain questions.

Four Tell Tale Signs of a Liar as said to be as follows –

(1) Hand touching
(2) Face Touching
(3) Crossed Arms
(4) Leaning away

These are said to come from non verbal cues given by the subconscious, and according to the research done by North Eastern University, if all 4 are done together, then the person is very dishonest.

In summary

No two interviews will go the same as people are so different which makes life interesting.

Interviewing is an ‘art’ like everything else in life and the more you do, the better you will become at them.

But there is one important thing that we need to do to make sure that we perform at our level best and that is –

We must look at ourselves also, and make sure we do not interview with a bias, so take some time, now and be really critical of you and answer the following questions.

Am I impartial

Do I have preconceived opinions of staff members

Am I consistent with my interviews

Am I doing all the talking

Am I sending the ‘right message’ to the candidate about your Salon

Am I keeping control of the interview or are they

Am I giving this candidate my full attention

Am I in the right environment for this interview

Taking on any staff member is always a risk and you will perhaps need to walk away sometimes if the Hairdresser you are interviewing does not feel right for your Salon.

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Salon: Interviewing Staff can be easily achieved

Friday, March 6th, 2015

Hand shake

In Your Salon you firstly need to find out about your applicants personality and using the questions and being creative with your interviewing techniques should weed out the good from the bad and the ugly.

You can have a magnetic personality sitting in front of you but they are not always the ‘best’ at their craft but their personality will draw clients in.

Alternatively you can have the absolute crème of the crop sitting in front of you in terms of ability as a stylist however, appears to have absolutely no personality. It’s a balancing act. Always remember that nerves come into play at a time like this and often a true personality does not shine through.

Style of Interview

There are Four Main Styles of interviewing and we will go through two of them in this Report.

Relaxed

Firstly, you need to create a very relaxed environment for the interview away from your . Salon.

Meet and greet, and offer refreshments and strike up a conversation with them. Never sit across a table or a desk, if you must use a table, a round table is best.

Your body language should be relaxed, and your arms left uncrossed. Natural or incandescent room lighting is the best for this type of interview. Florescent lighting is too harsh and does cause undue stress

Interview can also be done outside, if it is a nice day.
Questions should be asked in a very calm voice, and questions phrased not to sound harsh.

Results:

This environment and style of asking questions helps the candidate to feel more comfortable, often resulting in better dialogue opening up the chances of getting the right person first time.

Intimidating

This style of interview is directly opposite to the one above.

You intentionally create a very intimidating atmosphere. You can do this in your Salon

To do this you position yourself at the opposite end of a large table, or across a large desk, with your chair deliberately raised higher than the candidate’s chair so you appear rigid and in a more powerful stance.

Questions to start with should be the hardest and most uncomfortable questions.
Thought this process, you should maintain eye contact while showing little expression on your face as the candidate answers your questions.

If you wish you could also challenge the answers provided when possible to see if your candidate can handle on-the-spot pressure.

Results:

A completed evaluation of a candidate’s ability to handles stress, overcome hostile communication, and work under pressure.

As let’s face it you want the best staff in your Salon

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