Archive for the ‘Salon Marketing’ Category

Email List Resolution 2015

Sunday, March 22nd, 2015

Salon Marketing: Business Shaking Hands

Resolution #3: Make a Terrific Email Listing

How are your New Year’s Resolutions Going, have a look at the list you made at the beginning of the year and see if you are on track.

If you are not do not worry you can start NOW.

Salons in 2013/14 that began advertising and marketing to their clients thru electronic mail observed that it enhanced their profits (at times pretty considerably).

In the event you really do not know the way to make an incredible client electronic mail record – you need to master. Normally, you’re losing profits each and every month. You may use our newsletters that were developed by http://www.expertsalonmarketing.com that should explode your salon sales if made use of accurately.,

Using Emails in Salons can be affordable and effective way of reaching out to your clients.
Let’s face it you can reach out through their smart phones without even realizing it.

Why not start today, get clients email addresses and the mobile phone numbers.

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Day Spa Salon Marketing

Thursday, March 12th, 2015

Women smiling ready for beauty salon

Day Spa Salon business is gaining a considerable strength in today’s business world. In order to maintain this reputation, a good marketing policy is needed to sustain the effective functioning of a salon business. Many salon operators still avoid applying a good marketing strategy to their businesses due to increased expenses. This is, however a wrong approach as marketing strategy is the backbone of every business.

For salon operators, Day Spa salon marketing plan holds a great importance because it can increase the revenue of a salon as well as the customer base for the business. The first step in this direction is to keep track of your customers by forming a list. This will help in determining the potential clients of your business.

Secondly, you can offer discount to new customers by issuing discounted coupons to increase their satisfaction level. This will help in bringing them back to your salon. Always remember that these are the first stages of a much lengthier process so keep a hold on yourself and stick to the plan.

Another great way to market your salon Day Spa business is to apply the technique of sales promotion. It includes free samples of products and coupons as well as many other applications. To make a salon business more prominent you can apply this technique by offering free services and product samples to new clients.

All these efforts will guarantee in bringing more potential clients to your salon through word of mouth promotion. People will tell their friends and relatives about the services you offer, so make sure you include quality as the key element in your services. This strategy can be followed by a series of effective advertising campaigns such as direct mail, email marketing and newspaper advertisements.

Using online media can also be an effective way for Day Spa salon marketing. Through emails you can create a great level of awareness about your salon business. A great number of people work online so this technique will help in bringing their attention towards your business.

Electronic media is another way through which you can apply your marketing strategy. It is a great channel of communication and has a greater penetrating power than any other channel. Television ads can be a good source of marketing if you have a sufficient budget.

There are hundreds of other ways to market your salon business. Just make sure you have a good marketing strategy for it and the plan will start rolling towards success. Day Spa Marketing can be easily achieved.

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Hairdresser: Interviewing Part Two

Saturday, March 7th, 2015

business-people-world5

Interviewing Techniques

As a Hairdresser you firstly need to find out about your applicants personality and using the question and being creative with your interviewing techniques should weed out the good from the bad and the ugly.

You can have a magnetic personality sitting in front of you but they are not always the ‘best’ Hairdresser at their craft but their personality will draw clients in.

Alternatively you can have the absolute crème of the crop Hairdresser sitting in front of you in terms of ability as a stylist however, appears to have absolutely no personality. It’s a balancing act. Always remember that nerves come into play at a time like this and often a true personality does not shine through.

Style of Interview

There are Four Main Styles of interviewing and we will go through two of them in this Report.

Friend

This style is so different as the current employees interview the candidate.
They approach the applicant as a friend and future co-worker, trying to bring out their true personality.

Some people are very effective at putting on an “interview face” and may seem like the perfect fit when interviewed by a solon manager or owner, but end up being not so nice, so an interview with potential co-workers could possibly bring out the true personality.

One of the most important things of an interview like this is to make this feel like a friendly discussion between future co-workers and Hairdressers and not an actual interview.

Results

Handled properly, this tactic gets the applicant to relax enough to reveal character traits that may otherwise be unseen.

Panel

To do justice to this style of interview you need to create a team of several members, each with a different interviewing style. There is also a panel leader.

The team then interviews the applicant as a group, freely asking questions from a list.
By answering various questions, if the applicant is obviously not the right fit, the Panel leader should cut the interview short to save the team’s time.

After the interview, the panel then have an open discussion and each gives their feedback about each applicant, and comes to a consensus of opinion regarding one person, who then would be the successful applicant.

This style is needs the panel to meet before hand to formulate the questions, each have a copy of each applicants resume and a thorough knowledge of the job that the Hairdresser applicant is applying for.

Results

A fairly lengthy and time consuming process, however, the chosen applicant should be a good fit for the position on hand.

Body Language

Many say you must be fully aware of the candidate’s body language in answering certain questions.

Four Tell Tale Signs of a Liar as said to be as follows –

(1) Hand touching
(2) Face Touching
(3) Crossed Arms
(4) Leaning away

These are said to come from non verbal cues given by the subconscious, and according to the research done by North Eastern University, if all 4 are done together, then the person is very dishonest.

In summary

No two interviews will go the same as people are so different which makes life interesting.

Interviewing is an ‘art’ like everything else in life and the more you do, the better you will become at them.

But there is one important thing that we need to do to make sure that we perform at our level best and that is –

We must look at ourselves also, and make sure we do not interview with a bias, so take some time, now and be really critical of you and answer the following questions.

Am I impartial

Do I have preconceived opinions of staff members

Am I consistent with my interviews

Am I doing all the talking

Am I sending the ‘right message’ to the candidate about your Salon

Am I keeping control of the interview or are they

Am I giving this candidate my full attention

Am I in the right environment for this interview

Taking on any staff member is always a risk and you will perhaps need to walk away sometimes if the Hairdresser you are interviewing does not feel right for your Salon.

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Salon: Interviewing Staff can be easily achieved

Friday, March 6th, 2015

Hand shake

In Your Salon you firstly need to find out about your applicants personality and using the questions and being creative with your interviewing techniques should weed out the good from the bad and the ugly.

You can have a magnetic personality sitting in front of you but they are not always the ‘best’ at their craft but their personality will draw clients in.

Alternatively you can have the absolute crème of the crop sitting in front of you in terms of ability as a stylist however, appears to have absolutely no personality. It’s a balancing act. Always remember that nerves come into play at a time like this and often a true personality does not shine through.

Style of Interview

There are Four Main Styles of interviewing and we will go through two of them in this Report.

Relaxed

Firstly, you need to create a very relaxed environment for the interview away from your . Salon.

Meet and greet, and offer refreshments and strike up a conversation with them. Never sit across a table or a desk, if you must use a table, a round table is best.

Your body language should be relaxed, and your arms left uncrossed. Natural or incandescent room lighting is the best for this type of interview. Florescent lighting is too harsh and does cause undue stress

Interview can also be done outside, if it is a nice day.
Questions should be asked in a very calm voice, and questions phrased not to sound harsh.

Results:

This environment and style of asking questions helps the candidate to feel more comfortable, often resulting in better dialogue opening up the chances of getting the right person first time.

Intimidating

This style of interview is directly opposite to the one above.

You intentionally create a very intimidating atmosphere. You can do this in your Salon

To do this you position yourself at the opposite end of a large table, or across a large desk, with your chair deliberately raised higher than the candidate’s chair so you appear rigid and in a more powerful stance.

Questions to start with should be the hardest and most uncomfortable questions.
Thought this process, you should maintain eye contact while showing little expression on your face as the candidate answers your questions.

If you wish you could also challenge the answers provided when possible to see if your candidate can handle on-the-spot pressure.

Results:

A completed evaluation of a candidate’s ability to handles stress, overcome hostile communication, and work under pressure.

As let’s face it you want the best staff in your Salon

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Beauty and Spa Marketing Solutions: Four Easy Steps To Grow Your Salon and Motivate Your Staff

Thursday, February 26th, 2015

Salon Marketing can be fun

Beauty and Spa Marketing Solutions. These are tried and tested and proven steps that you as a Salon Owner came make in your Salon Today. These will increase your Profits only if you act. These can be adapted to suit your Salons requirements.

  • Have a look at the treatments you have in your salon, take one of them, perhaps one of the older ones, give it to the client, but let her see you doing this. Put it in her hair and let her take the rest home. Using your product that is not selling is no great loss to you and it shows that you do care about your client. (This does work well and encourages them to buy from you in the future).
  • You can give them a hand massage whilst they are having their shampoo done at the basin (if you have an apprentice let her do it, (this is a unique feature, no- one else does this). I used to find that the clients loved having this done, being pampered and treated like royalty is how they want to feel. As soon as they leave your Salon they will be letting their friends know of your wonderful service.
  • Have one of your good selling retail product of the week, use it on her (get your staff to explain the benefits) then the client decide, this is a subtle way of up-selling, (you will know which clients will be able to afford this and which ones will not).
  • Offer them two treatments for the price of one. Let them have one in the salon and let them take the other one home (this will ultimately sell more treatments and will get your clients to think of managing their hair at home).They will then get into the habit of buying from you in the future.

Beauty and Spa Marketing Solutions As you can see these are not really going to cost you much, adapt these ideas to suit your Salons needs.

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Business Ideas for Hair and Beauty Salons : Your Customers Are Waiting For You to Reach Out

Thursday, February 26th, 2015

Blonde cut

Business Ideas for Hair and Beauty Salons.I know the subject line may sound strange to you but believe me your customers are waiting for you to contact them. It is up to you if you want to grab the opportunity and have them walk into your salon.

You have built your business ground up and now you keep too busy cutting and styling that you do not have time to meet each and every client of yours.

But does your work end as soon as your client leaves your salon

No, not really!

Salon Business Trick #1: Follow Up With Your Client Regularly!

Business Ideas for Hair and Beauty Salons. Once your client gets the job done and goes out, she will probably forget you. Well, not literally but you’ve heard the saying “Out of sight, out of mind.”

So, what should you do

If you want your customers to remember you, you need to Send constant follow ups. Statistics show that you stand a better chance of a customer returning to you after an email follow-up than without!

Business Ideas for Hair and Beauty Salons

Salon Newsletters are a great way to keep in touch with your audience even when they don’t really need you.

Sending regular newsletters shows that you are more Than just a hair salon – you are a brand and you are professional this sets you apart from your competition instantly.

When you send out a salon newsletter, you can not only Inform your customers about your Salon but also share your latest offers and promotions to them. That will entice them to come back to you sooner than later.

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A Referral Program will Reap Rewards

Thursday, January 23rd, 2014

How To get more clients All Year Round without much effort with simple

Hair Salon Marketing Strategies

HOW?? That is what you saying right? Easy!

A Simple Referral program!

Now I can just hear a gasp from many of you –

Many of you will think “Fantastic, show me how, I think that is one great idea for my Hair or Spa salon”

Then others will think “A referral Program, Man do they want to send me broke? Far, Far too costly!” and will dismiss the idea, and never read on.

Sad but true!

What is also true is that a referral program is not costly, and can make you heaps of money with this simple Hair Salon Marketing Strategy!

Look last night, I paid my staff overtime and sent out for some Chinese, Ribs, plus plenty of Chocolate bars for dessert, and asked them to come up with an extremely affordable, cost effective best ever Referral Program.

Results = An Effective, easy to implement programme, that you can even get your junior to implement for you if you are so busy!

What did they come up with and how does it work?

Firstly, you use your own clients.

The idea is simply using your business cards

  • On the front Referral Program
  • Your logo and usual information
  • Back of card.
  • Existing client name
  • New client
  • Date booked

Your clients will be given 5 of these referral business cards to pass out to their friends, work mates or family. Hair Salon Marketing Strategies do not cost the earth at www.salonmarketingstarterkit.com

In return for recommending their friends etc., the client will get either a FREE service from your salon worth XYZ or a HUGE discount to make it worthwhile for them to tell others about you. Remember one thing – MONEY TALKS!

I am in Favour of offering a huge discount – you keep enough to cover the cost of the product for service you have chosen to discount

Evergreen clients returning sounds too good to be true-It’s not hard and I used this in my own Salons and it brought great rewards

For Example, let’s say you offer $60 off their next service, say that includes having colour work, cut etc. Now the colour has only really cost you say $5 – $10 at the very most plus your labour.

If in beauty it could be $XYZ off a deluxe facial

You have all heard the term; ‘think out of the box’ this is what you need to do with this one.

It works amazingly well.

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Slow days can Kill Your week by one Day

Tuesday, January 14th, 2014

Salon Marketing

Many Salon owners bemoan the fact they have slow days, no-shows, and one-time customers who never return, and due to this, they have a love/hate relationship with their salon.

Is it any wonder

The $$ income lost because of this would be horrendous.
But it doesn’t have to be that way, if you implement this simple, easy and so effective method of Salon Marketing.
Plain and simple you text your clients who have mobiles and agree to you contacting them via text for reminders and offers, honestly this is so exciting, and means extra $$$’s for your Salon.

What do you text

Appointment Reminders,
Offers if you get a cancellation
Special Discounts on Products
Coupons,
Hair Tips,
Beauty Tips,
And a whole lot more

YOU are keeping your clients informed; they (your clients) will feel very much part of your salon and will respond if done correctly.

Most people appreciate a reminder regarding their appointment date. Some may not be able to make it, and will rebook via SMS. This will cut down on your NO SHOWS.

If a person has to change their booking, you now SMS out to your clients who are not booked in for that month a special offer.
Example:”“available booking, Deluxe facial 5pm Tuesday 27th – 15% off, book now”

How many do you think will text back, a reply?
Now, what if you get more than one reply for the same booking?

Accept one, to the other text for example “booking taken, however, have one available Thursday 29th, 4.30pm same discount will apply”

YOU LOOK for an opening, as you have someone red hot and ready to purchase service, even if you have to work a little O/T it is worth it.

Cancellation on day of appointment Text “Available TODAY 3.30, cut, colour 10% off”
You are giving discounts by the way as a way of filling these spots quickly, and having a body on a bed or a bum in the seat.

More Salon Marketing Ideas

On your slow days, send out offers for that day. (Send them out early or the NIGHT before). Send out product offers especially on those days. Why? They come in for a product, and more often than not will say; oh can you fit me in for a trim? Can you fit “Little Johnny” in for a hair cut after school?”

It jogs memories, and calls people into action.
I read that 97% of all texts sent were read, and over 25% of people used their smart phones to access the internet.

Bring your Salon into the 21st century, and use this technology to increase your salons earnings.

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