Posts Tagged ‘Marketing A Salon’
Day Spa Salon business is gaining a considerable strength in today’s business world. In order to maintain this reputation, a good marketing policy is needed to sustain the effective functioning of a salon business. Many salon operators still avoid applying a good marketing strategy to their businesses due to increased expenses. This is, however a wrong approach as marketing strategy is the backbone of every business.
For salon operators, Day Spa salon marketing plan holds a great importance because it can increase the revenue of a salon as well as the customer base for the business. The first step in this direction is to keep track of your customers by forming a list. This will help in determining the potential clients of your business.
Secondly, you can offer discount to new customers by issuing discounted coupons to increase their satisfaction level. This will help in bringing them back to your salon. Always remember that these are the first stages of a much lengthier process so keep a hold on yourself and stick to the plan.
Another great way to market your salon Day Spa business is to apply the technique of sales promotion. It includes free samples of products and coupons as well as many other applications. To make a salon business more prominent you can apply this technique by offering free services and product samples to new clients.
All these efforts will guarantee in bringing more potential clients to your salon through word of mouth promotion. People will tell their friends and relatives about the services you offer, so make sure you include quality as the key element in your services. This strategy can be followed by a series of effective advertising campaigns such as direct mail, email marketing and newspaper advertisements.
Using online media can also be an effective way for Day Spa salon marketing. Through emails you can create a great level of awareness about your salon business. A great number of people work online so this technique will help in bringing their attention towards your business.
Electronic media is another way through which you can apply your marketing strategy. It is a great channel of communication and has a greater penetrating power than any other channel. Television ads can be a good source of marketing if you have a sufficient budget.
There are hundreds of other ways to market your salon business. Just make sure you have a good marketing strategy for it and the plan will start rolling towards success. Day Spa Marketing can be easily achieved.
Tags:day spa, day spa business, day spa salon marketing, Marketing A Salon, Salon Marketing
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Spa Salon Marketing
Many Salons I talk to leave their answer machine on all the time-money is being left on the table with countless Salons following this practice-Why…
Getting your telephone to ring is critical to the survival of your business. Many of you spend many dollars on marketing to make this happen, but when it does, your telephone techniques may let you down.
I know for a fact this happens in many salons
• An Answering Machine for any Spa Salon Marketing can take the call telling your caller you are busy and to leave their name and phone number (I would think – why should I, if you are too busy to take my call, then you are too busy to take me on as a client)
• An apprentice without much experience answers the phone and cannot give correct advice when asked (I would think – Wow, if this the best that this salon has to offer, I will keep on ringing until I find someone who can answer my queries)
• A more senior staff member answers the call and rushes the caller. (I would think – This person did not give me the time of day, I think I will take my business elsewhere, I am getting the feeling I am not important)
I agree that the phone can interfere with your client’s service and it’s a double edge sword, if the phone doesn’t ring you are not cutting and earning! You have to find a way to answer that phone, there are digital phones available now and can easily be in any of your rooms in your beauty salon or placed anywhere in your hair salon. Just think about this from a new client or existing client’s perspective.
Spa Salon Marketing Tips
Make sure the answering machine is only used at night, and that a qualified staff member answers the phone every time during business hours. Always get that person to ask the name of the caller immediately, and if the person if not sure of what they want, EXPLORE a little before making the appointment.
Get their Phone No) If the caller is still unsure then suggest you make the booking for XYZ time, and invite them to come in 15 minutes earlier where they can have a cup of tea or coffee and look at some hair styling books if you are a Hair Salon or read about the various kinds of facial or treatments if a beauty salon.
Remember the client is Queen/King from the moment you pick up the phone. The client is not compelled to do business with you. There are many choices available to them. You MUST invest time and interest at this time, stand out from the rest and Treat them like “GOLD”.