Posts Tagged ‘Salon Marketing New York’

Slow days can Kill Your week by one Day

Tuesday, January 14th, 2014

Salon Marketing

Many Salon owners bemoan the fact they have slow days, no-shows, and one-time customers who never return, and due to this, they have a love/hate relationship with their salon.

Is it any wonder

The $$ income lost because of this would be horrendous.
But it doesn’t have to be that way, if you implement this simple, easy and so effective method of Salon Marketing.
Plain and simple you text your clients who have mobiles and agree to you contacting them via text for reminders and offers, honestly this is so exciting, and means extra $$$’s for your Salon.

What do you text

Appointment Reminders,
Offers if you get a cancellation
Special Discounts on Products
Hair Tips,
Beauty Tips,
And a whole lot more

YOU are keeping your clients informed; they (your clients) will feel very much part of your salon and will respond if done correctly.

Most people appreciate a reminder regarding their appointment date. Some may not be able to make it, and will rebook via SMS. This will cut down on your NO SHOWS.

If a person has to change their booking, you now SMS out to your clients who are not booked in for that month a special offer.
Example:”“available booking, Deluxe facial 5pm Tuesday 27th – 15% off, book now”

How many do you think will text back, a reply?
Now, what if you get more than one reply for the same booking?

Accept one, to the other text for example “booking taken, however, have one available Thursday 29th, 4.30pm same discount will apply”

YOU LOOK for an opening, as you have someone red hot and ready to purchase service, even if you have to work a little O/T it is worth it.

Cancellation on day of appointment Text “Available TODAY 3.30, cut, colour 10% off”
You are giving discounts by the way as a way of filling these spots quickly, and having a body on a bed or a bum in the seat.

More Salon Marketing Ideas

On your slow days, send out offers for that day. (Send them out early or the NIGHT before). Send out product offers especially on those days. Why? They come in for a product, and more often than not will say; oh can you fit me in for a trim? Can you fit “Little Johnny” in for a hair cut after school?”

It jogs memories, and calls people into action.
I read that 97% of all texts sent were read, and over 25% of people used their smart phones to access the internet.

Bring your Salon into the 21st century, and use this technology to increase your salons earnings.

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