Posts Tagged ‘Salon Marketing Strategies’

A Referral Program will Reap Rewards

Thursday, January 23rd, 2014

How To get more clients All Year Round without much effort with simple

Hair Salon Marketing Strategies

HOW?? That is what you saying right? Easy!

A Simple Referral program!

Now I can just hear a gasp from many of you –

Many of you will think “Fantastic, show me how, I think that is one great idea for my Hair or Spa salon”

Then others will think “A referral Program, Man do they want to send me broke? Far, Far too costly!” and will dismiss the idea, and never read on.

Sad but true!

What is also true is that a referral program is not costly, and can make you heaps of money with this simple Hair Salon Marketing Strategy!

Look last night, I paid my staff overtime and sent out for some Chinese, Ribs, plus plenty of Chocolate bars for dessert, and asked them to come up with an extremely affordable, cost effective best ever Referral Program.

Results = An Effective, easy to implement programme, that you can even get your junior to implement for you if you are so busy!

What did they come up with and how does it work?

Firstly, you use your own clients.

The idea is simply using your business cards

  • On the front Referral Program
  • Your logo and usual information
  • Back of card.
  • Existing client name
  • New client
  • Date booked

Your clients will be given 5 of these referral business cards to pass out to their friends, work mates or family. Hair Salon Marketing Strategies do not cost the earth at

In return for recommending their friends etc., the client will get either a FREE service from your salon worth XYZ or a HUGE discount to make it worthwhile for them to tell others about you. Remember one thing – MONEY TALKS!

I am in Favour of offering a huge discount – you keep enough to cover the cost of the product for service you have chosen to discount

Evergreen clients returning sounds too good to be true-It’s not hard and I used this in my own Salons and it brought great rewards

For Example, let’s say you offer $60 off their next service, say that includes having colour work, cut etc. Now the colour has only really cost you say $5 – $10 at the very most plus your labour.

If in beauty it could be $XYZ off a deluxe facial

You have all heard the term; ‘think out of the box’ this is what you need to do with this one.

It works amazingly well.

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