Posts Tagged ‘Salon Marketing’
Day Spa Salon business is gaining a considerable strength in today’s business world. In order to maintain this reputation, a good marketing policy is needed to sustain the effective functioning of a salon business. Many salon operators still avoid applying a good marketing strategy to their businesses due to increased expenses. This is, however a wrong approach as marketing strategy is the backbone of every business.
For salon operators, Day Spa salon marketing plan holds a great importance because it can increase the revenue of a salon as well as the customer base for the business. The first step in this direction is to keep track of your customers by forming a list. This will help in determining the potential clients of your business.
Secondly, you can offer discount to new customers by issuing discounted coupons to increase their satisfaction level. This will help in bringing them back to your salon. Always remember that these are the first stages of a much lengthier process so keep a hold on yourself and stick to the plan.
Another great way to market your salon Day Spa business is to apply the technique of sales promotion. It includes free samples of products and coupons as well as many other applications. To make a salon business more prominent you can apply this technique by offering free services and product samples to new clients.
All these efforts will guarantee in bringing more potential clients to your salon through word of mouth promotion. People will tell their friends and relatives about the services you offer, so make sure you include quality as the key element in your services. This strategy can be followed by a series of effective advertising campaigns such as direct mail, email marketing and newspaper advertisements.
Using online media can also be an effective way for Day Spa salon marketing. Through emails you can create a great level of awareness about your salon business. A great number of people work online so this technique will help in bringing their attention towards your business.
Electronic media is another way through which you can apply your marketing strategy. It is a great channel of communication and has a greater penetrating power than any other channel. Television ads can be a good source of marketing if you have a sufficient budget.
There are hundreds of other ways to market your salon business. Just make sure you have a good marketing strategy for it and the plan will start rolling towards success. Day Spa Marketing can be easily achieved.
Tags:day spa, day spa business, day spa salon marketing, Marketing A Salon, Salon Marketing
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Re-Booking are Gold
In discussions with many salon owners, I still find it a mystery that while the client is paying for their makeover and products another appointment is not booked and handed to them on a business card.
This is the best time to get them booked in as they are feeling relaxed and rejuvenated from their makeover.
This is like $$$$$ in the bank…
I have heard all manner of excuses as to why this is not done:
• Don’t want to pressure the client
• The client never remembers the appointment anyway
• Business cards are too expensive
• My staff is hopeless and always forget and don’t have time. (To make more money?)
I won’t go on, because honestly it is a load of BS. It is in that “Minimum attention gets you maximum results” area. Salon Marketing online can be easily done in any Salon.
Your staff all need to be trained to re-book appointments as a matter of course. This should start at the time your client is sitting in the chair and a discussion should take place as to ‘how’ your client can keep their hair in the style they are looking for within a specific time period and agree on that. Then when you get to the counter this will not be an issue.
Salon Marketing Online
Just like discussing and showing your clients the products used on their hair or body, your staff need to be trained into re-booking appointments as part of their job description. Your staff work for you! This is a no brainer.
How easy is it before the money is taken to say “That style should last for 6 weeks. We can fit you in on the Tuesday like today, or would a Thursday be more convenient?” Have the page open at the appropriate date and pencil poised to re-book and then the date and time written on a business card.
It should also be policy to ring the client a couple of days before the next appointment for confirmation or change in case the client finds they cannot attend. It is always a good idea to have a phone number with the booking, as this makes the process so much more efficient.
If you really wanted to reinforce the re-booking and get clients really interested, one trick a Salon I know puts the names of all clients who re-book into a crystal bowl and draws 3 names out every 3 months. Those lucky people get a choice of either 5 free foils or any products with a value of $40. She changes the prizes every 3 months. Her re-booking rate now is almost 100% as a result. Let’s face it you have to be “in” it to “win” it.